About Us

Jeff Shadkam and Rose Shadkam are owners of Catalina Rug Inc.
Jeff Shadkam, Co-owner (Left) and Rose Shadkam, Co-owner (Right)

From its beginnings in Iran, Catalina Rug has been in the rug business for three generations. The US store was launched in 1998 in a small front store in Redondo Beach, a beach city in Southern California. It is operated by the owners Jeff Shadkam and Rose Shadkam. Jeff Shadkam is the 3rd generation in his family to be in the rug business and has over 44 years of experience. Rose has over 22 years of experience in rug business and loves helping customers with choosing the perfect rug for their home.

Always striving to improve our customers’ experience, we were one of the first rug stores to go online. The company expanded quickly and is now a worldwide online rug store. Catalina Rug currently operates out of a large warehouse in the city of Torrance in sunny Southern California.


“Transcription: I’m Jeff Shadkam. Welcome to Catalina Rug. I start 1998 in the United States but I was in this business for three generation. I started first in Iran, Tehran, and then I moved to the United States. And the front store, I start in Redondo Beach, California. Twelve years it was there and 10 years in this warehouse. We carry from Persia, hand-knotted like Tabriz, Heriz, Sarouk. And from the Pakistan, we carry Peshawar, and we carry Kazak; and Indian, we carry Jaipur rug. If you like to see our collection, please go to the catalinarug.com.”


Catalina Rug's Wharhouse located in Torrance, California
Catalina Rug’s Wharhouse located in Torrance, California


A Glimpse of Inside Catalina Rug's Wharehouse in Torrance, California
A Glimpse of Inside Catalina Rug’s Wharehouse in Torrance, California